The Opportunity

We started by talking about what we wanted the future of public transit to look like. Here in Portugal, the public transport infrastructure is quite robust but it lacked a consolidated digital interface. The information about the schedules, prices, routes, were fractured across various platforms and apps with varying levels of functionality and usability. Uber demonstrated that by leveraging technology, they successfully redefined the industry of private transportation. Could this be done with city metro and bus systems? With trams and trains and everything  else in between with public transportation?

We believed we could.